Pedialyte
"Less Hype"
via Vandal, Norton Agency

Me and my team partnered remotely with LA-based production company Vandal and the Norton Agency on a TVC/OLV package for Pedialyte, shot on 35mm film and finished in 4K. This edit was all about crafting a sense of momentum from start to finish. Careful music and shot selection played a crucial role—establishing the right energy to drive the piece while creating a break in the track toward the end. This pause allowed for a dynamic build-up, perfectly timed to hit with impact alongside the final graphics stinger.

Editorial | Finishing

UnitedHealthcare
"Smart Now, Really Smart Later"
via Eicoff

This national DRTV campaign for UnitedHealthcare included 120-, 60-, and 30-second versions for broadcast, along with cutdowns for social media in 1:1 and 9:16 formats. Organizing the raw footage was key to success, as the actor was filmed on two separate days and performed alongside a stand-in. Shot selection involved more than just finding the best line delivery—it required ensuring the timing and pacing worked seamlessly between the two takes.

Editorial

Gevalia
“Cafe at Home"
via VMLY&R

I edited a series of how-to videos for Gevalia’s new “Cafe at Home” products in collaboration with VMLY&R. My role also included music selection and sound design, which were essential for driving the video forward without a voiceover. Additionally, I worked with a graphic designer to refine the visuals, focusing on details like removing water droplets and condensation on the glass to give the final product a polished, professional look.

Editorial | Music Selection | Sound Design

HealthCare.gov
"What Is HealthCare.gov?"
via Weber Shandwick

Edited three-minute OLV and four 15-second social media cutdowns as part of a new national campaign for HealthCare.gov. The campaign promotes the special ACA enrollment period created by the Biden Administration.

Editorial | Music Selection | Mixing

Allstate
"Pet Protection"

I edited two 90-second OLVs for a new digital campaign for Allstate, featuring illustrations based on the brand's updated Vis ID system. Although the pieces were fully animated, I collaborated closely with a designer to create precise timing cuts and compile all the elements into the final product.

Editorial | Music Selection

Mode Project
"Making Trails"

Enhancing animations through sound design is one of my key strengths. A great example of this is the digital New Year’s card I worked on for Mode Project, where I created the entire soundscape using only sound effects libraries. This project was an excellent opportunity to showcase how carefully curated audio can elevate visual storytelling—adding depth, personality, and energy to the animation.

Sound Design

Kalamazoo Outdoor Gourmet
"Design Your Dream Kitchen"

KOG requested a video to showcase their luxury, handcrafted stainless steel outdoor kitchens, capturing the experience of hosting a dinner party. This project was unique in that it told the story entirely without dialogue, using creatively revealed, tracked motion graphics to highlight the kitchen’s features. I focused heavily on sound design—carefully building an immersive and realistic soundscape that brought the scene to life and enhanced the visual storytelling.

Editorial | Sound Design

State Farm
“Sophia’s Story” (excerpt)

“Sofia’s Story” was presented at a national State Farm conference to introduce insurance agents to the new CRM software. The video was divided into five parts and shown throughout the presentation, demonstrating how the software could enhance communication with customers. It was displayed on a wide jumbotron in the arena, requiring specific codec settings and delivery specs. Additionally, I created alternate versions in a standard 16x9 aspect ratio, allowing the content to be repurposed after the conference.

Editorial

Marzetti
“Tastefully Dressed” Campaign
via Cramer-Krasselt

This collection of social and digital OLVs was created for an upcoming Marzetti product launch. While my team handled the 3D modeling and animation of the product, my role in editorial involved crafting precise timing cuts for the animation team to work from. Additionally, this project required extensive formatting and versioning, delivering 54 unique executions across 16x9 widescreen, 1x1 square, and 9x16 vertical formats—resulting in a total of 242 files tailored for various social and OLV platforms.

Editorial

About Mike

I'm a creative, detail-oriented video editor with 17 years of experience in post-production. Skilled at bringing stories to life through polished visuals and sound, with a passion for collaboration, problem-solving, and organization.Available for freelance and full-time work.