Pedialyte
"Less Hype"
via Vandal, Norton Agency

This edit was all about crafting a sense of momentum from start to finish. Careful music and shot selection played a crucial role—establishing the right energy to drive the piece forward. The spot was shot on 35mm film and finished in 4K.

Editorial | Finishing

UnitedHealthcare
"Smart Now, Really Smart Later"
via Eicoff

This national DRTV campaign for UnitedHealthcare included 120-, 60-, and 30-second versions for broadcast, along with cutdowns for social media in 1:1 and 9:16 formats. Organizing the raw footage was key to success, as the actor was filmed on two separate days and performed alongside a stand-in. Shot selection involved more than just finding the best line delivery—it required ensuring the timing and pacing worked seamlessly between the two performances.

Editorial

HealthCare.gov
"What Is HealthCare.gov?"
via Weber Shandwick

Edited a three-minute OLV and four 15-second social media cutdowns as part of a new national campaign for HealthCare.gov. The campaign promotes the special ACA enrollment period created by the Biden Administration.

Editorial | Music Selection | Mixing

My full portfolio is available upon request

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